- Google has rolled out a host of new features in AdWords. The big win is for
- Online ad spend topped broadcast TV last year, according to the Interactive Advertising Bureau advertising revenue report (link goes directly to PDF). h/t Anthony Slyter
- Moz released results of its latest survey on where inbound marketers are planning to spend their time and money in 2014. It also released the agenda for MozCon 2014. More notes on MozCon (and SMX) below.
- This is really PR, but still interesting: LocalVox released a report card on who’s doing local marketing right (and wrong).
- Ryan Air is now a cautionary tale on how not to re-launch a website. They’ve evidently killed their organic rankings in the process. h/t Carl Larson
- The executive who launched Google+ is leaving Google. What does it mean for Google+? According to TechCrunch’s “internal sources,” Google+ is being turned into a platform (h/t Rand Fishkin, who followed it up with a Google+ post containing an adamant denial from Google community manager Moritz Tolxdorff). Even if true, implication for any individual’s Google+ strategy, though, is probably nil. So it’s a “platform?” It’s still a good format for exposing serious content to people (I’d argue better than Facebook or Twitter) and getting it crawled.
New How To’s and Advice
- Why does everyone have to swear when they talk about social media KPI’s? Mackenzie Fogelson does as she exhorts us to go beyond follower count, giving me flashbacks to Avniash Kaushik’s talk at MozCon last year.
- Conventional wisdom says YouTube can’t drive awareness or clicks, but that doesn’t mean you shouldn’t try. Useful (and really easy) tips for getting more out of YouTube, from Social Media Examiner.
- Two pieces I came across this week about optimal content length make a nice complement to each other – one is qualitative, while the other is quantitative. There is strong correlation between longer content and rank (and links); but correlation doesn’t mean causation, and some people are now simply asking for long content instead of substantively covering a topic (which is probably what earns rank).
- If you only have resources for taking action or getting better data, take action – sound advice from Avinash Kaushik on this and other topics.
- How to choose from amongst the proliferation of third party analytics tools is constantly on my mind, and this comparison of social measurement tools was a helpful overview (although overwhelming even in its own right – so many choices).
- Here’s a handy checklist for getting ready for Google Tag Manager.
- And just because what would a news roundup be without a little Matt Cutts, here he is talking about how smaller sites can become popular (pick a topic you can cover better than a big site):
- An open letter to Google that gets at the heart of the divergence between Google’s talk and Google’s walk on web spam. What are honest marketers to do when spammers are still in top SERP’s? For all the advances Google’s made, can they ever keep pace with gray and black hat practitioners?
- SMX Advanced is taking place in Seattle really soon, but early bird registration for SMX Advanced is still available. MozCon is coming up shortly after that. Quick price comparison: MozCon is $1,495 (Moz Pro subscribers get a $500 discount). SMX is $2,695 unless you register before May 2nd, in which case it’s $1,795.
by Paul Kriloff