- Digital marketing technology provider Ignition One released numbers on mobile and desktop search share and price movement. Desktop more expensive, mobile plateauing, mobile at 42% of total search. Good reminder that if your site doesn’t deliver a good mobile experience, you may have all kinds of problems, from search to performance.
- AdWeek reported a couple of weeks ago (behind the times on this one!) that Facebook is reducing the organic reach of posts by pages. Get ready to boost your posts!
- Microsoft Office is now available for iPad and got 12 million downloads in its first week. How many are free? How many are paid? Who knows? The intro was going to be “The death of paid software has been greatly exaggerated,” but instead it’s probably: “Microsoft continues to muddle between its own past and Google’s present.”
- The death of newspapers has been greatly…sorry, can’t write that with a straight face (even though I wish it were true). A group called the National Newspaper Network claims 25 top newspaper sites reach half of the US and are second only to Google in total reach.
New Advice and How To’s
- A seemingly obvious reminder that just cranking out content isn’t good marketing in and of itself. Think about your audience and what they need. Big fat duh? Has “content marketing” mania gotten this bad?
- In related advice, a beginner’s guide on how to create marketing personae. Two things: the site unironically talks about “personas” instead of the correct “personae” and my anti-virus software thinks they have a virus-infected ad running (even though it’s SEJ – very reputable site). Click at your own peril!
- Very sound advice on incrementally increasing the quality of sites that will accept your content.
- I was introduced this week to Sublime Text, a text editor that allows regex find-replace. I downloaded it, haven’t played around with it. Looks like it’s for a fairly technical resource, not something designed principally for marketers.